At Kumbh 2025, where millions converge in faith and tradition, we brought innovation to devotion through immersive storytelling. In collaboration with the National Disaster Management Authority (NDMA), our team designed a striking anamorphic installation and an interactive digital wall that turned awareness into an unforgettable experience.
The anamorphic content — a visual illusion that came alive only from a precise vantage point — dramatized the invisible forces of nature, making the viewer feel the scale of disaster and the importance of preparedness. Complementing it was a seamless interactive wall, engaging visitors with real-time information, safety drills, and NDMA’s initiatives — all with the tap of a finger.
This was not just content; it was a conversation. A moment of pause amidst the spiritual rush — where tech met tradition to inspire action.